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How Business Podcasting Can Help Companies Thrive

As the pandemic rages, employees everywhere stay longer in their homes for remote work. Companies need to be inventive in creating new ways to keep the operations going while maintaining a spirit of community within the organization. Despite being scattered across different locations, they can still make everyone feel like they belong to a single team that is striving together to reach common goals. The group in-charge of communications may develop several initiatives in various platforms to make this happen. For example, they might open up discussion boards and employee-only social media groups. They could also try business podcasting to cater to their employees, partners, or customers.

Communicate with Employees

The management will always want to cascade some sort of information to the employees. These could affect the whole organization or just one particular department. Although they can always simply send email blasts, these can feel impersonal and incomplete. People may have questions that they want to raise. In a podcast, the hosts can ask these questions in behalf of those who are already thinking about them. The policymakers can expound on what they mean and how certain rules are to be implemented. This sort of delivery minimizes confusion if done right.

Deliver Trainings through Audio

Some of the training modules may also be delivered via audio through these podcasts. It could be part of the regular episodes or an entirely different podcast that is dedicated for instructions. As long as the lessons do not require much visuals, then this can prove to be economical and effective for the company. Audio recordings can be completed quickly and deployed without any issues. Even long lessons have small file sizes in MP3 format so they should be easy to download for those who need to listen. Special episodes can be streamed to answer the questions sent in by listeners.

Provide Value for Members

A podcast may also be a way for businesses to provide greater value to members of exclusive programs. For example, premium members of a certain service or club can tune in to the episodes to learn more about new promos, products, services, facilities, events, and other things that might be of interest to them. They could also gain more insights about topics that are relevant to their subscription whether this is related to business, wellness, spirituality, sports, investing, and so on. As long as the podcast helps them move forward in the direction they are excited about then it will get a rousing welcome.

Build a Community

The podcast could also be used to build a community of fans who are loyal to the brand. There could be interactions with games and prizes. People can send pictures of themselves with the latest products and the best ones have a chance of getting featured on the show. Those who are having some trouble can get help and advice from experts. Suggestions, ideas, and even criticisms can be addressed. The more open and transparent the podcast can be, the more interest it will gain from listeners.

Looking to start? Take a look at https://www.realnewscn.com/host-your-own-show/.

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